Dubai’s off-plan property market accounted for 71% of all real estate transactions in the first half of 2026, with MERED saying rising buyer expectations are driving a new generation of luxury, design-led residential developments.
DUBAI: Dubai’s off-plan property market continued its strong momentum during the first half of 2026, accounting for 71% of all real estate transactions as demand for future-ready luxury developments remained resilient.
According to an analysis by international real estate developer MERED, Dubai recorded 87,800 property transactions worth AED 291.7 billion between January and June 2026. The figures highlight sustained investor confidence in the emirate’s development pipeline, supported by a stable regulatory framework, expanding infrastructure and Dubai’s growing appeal as a global destination for business, investment and lifestyle.
The city’s population growth has also strengthened housing demand, with around 121,000 new residents moving to Dubai during the first six months of the year. The influx has reinforced long-term confidence in the residential sector and encouraged buyers to invest early in projects before completion.
MERED said the growing popularity of off-plan sales is reshaping how luxury residential projects are designed and delivered. More than 31,000 premium residential units are expected to be completed by 2030, representing around 8% of Dubai’s future housing supply. Developers are increasingly focusing on internationally recognised architects, branded partnerships and lifestyle-driven amenities to differentiate their projects in an increasingly competitive market.
The positive market outlook has also been reflected in property values. Average residential prices rose by 9% during the first half of 2026, while demand for high-end homes remained particularly strong. Dubai recorded 296 home sales valued above $10 million during the period, generating a combined $5.1 billion in transactions. Compared with the same period in 2025, transaction volumes increased by 16%, while total sales value rose by 14%.
Dubai also strengthened its position as the global leader for branded residences, with 64 completed developments and another 87 projects currently in the pipeline. Branded homes continue to command a significant price premium, averaging 64% higher than comparable non-branded properties. MERED noted that buyers are increasingly prioritising quality, long-term value and distinctive design over branding alone.
Michael Belton, Chief Executive Officer of MERED, said buyers of off-plan properties commit before construction is complete, making trust, architectural quality and delivery capability essential factors in purchasing decisions.
MERED’s flagship project, ICONIC Residences Design by Pininfarina, reflects this trend. The 66-storey luxury tower in Dubai Internet City has reached Level 22 during construction and is scheduled for completion in the third quarter of 2027. Designed in collaboration with leading international firms, the development combines Italian design with premium residential living and occupies a strategic location between Palm Jumeirah and Burj Al Arab.
As Dubai continues attracting international investors and skilled professionals, MERED believes the off-plan property market will remain a key driver of the emirate’s evolving luxury real estate sector and reinforce its standing among the world’s leading property investment destinations.
