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About Us

Mohammed Ameen K. P.
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Creativity is not just a word but an emotion for Ameen whose journey as an art entrepreneur started in 1999. Over the years, Ameen has worked under various creative capacities in large MNCs and small independent agencies.

His start-up career began in 2015 with Pine Tree, a homegrown marketing communications agency specialising in advertising, video production, digital and other media services. is the latest offering, ready to take over.

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Shaneer N. Siddiqui
Managing Editor
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A news aficionado, Shaneer is a keen observer of how news and mass communication industry is bringing about an invigorating change. When he is away from his workstation, you will most likely find him gleaning knowledge from the pages of a paperback or a website.

A journalist at heart, Shaneer has over 15 years of experience that comes from a blend of stints in media marketing, communication strategies, and business operations. Watch him in action brewing fresh hot news daily on

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Babar Siddiqui
Managing Director
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Creative by nature and adventurous by choice. When Babar is not leading his team on creative journeys, he enjoys the company of books. If it were not for his creative indulgences in the ad mad world, Babar would most likely have been busy tracking wildlife in a forest, far, far away from the maddening crowd.

In a colourful journey spanning 20 years of building and raising brands, Babar has led creative teams in successful online and offline projects for MNCs before aspiring to share

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Irshad K. P.
Technical Director
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Passionate, dedicated and tech-savvy is how we would define Irshad. With a touch of enthusiasm and finesse, he has a penchant to change the way a company grows and reacts in this ever-changing world of digital marketing.

With over 12 years of experience in the digital field, he has hands-on experience in web development, digital marketing and digital user experience from conception, design and execution of digital visuals. He describes himself as ‘a human who is passionately curious’ and he is out to pique your curiosity with

Show less is UAE’s fastest ‘alt-news’ platform where stories from around the world are brewed fresh every morning and night, just the way you want, to keep you stay awake and woke. We call that a state of being A-Woke and we do it by keeping it simple, casual and conversational so you can be a meaningful part of this whole journey.

Have a story to share or one you want us to tell on your behalf? Reach out to us by clicking here.

Join us as we start brewing!