The Samsung Supergirl partnership brings exclusive digital art, retail activations and interactive fan experiences ahead of the superhero film’s global release.
SEOUL: The Samsung Supergirl partnership has been unveiled as Samsung Electronics joins forces with Warner Bros. Pictures and DC Studios to celebrate the global release of the new superhero film Supergirl. The collaboration introduces a series of immersive experiences, exclusive digital artwork and retail activations designed to bring fans closer to the iconic DC character through Samsung’s latest display technologies.
As part of the campaign, Samsung Art Store is launching a limited-time Supergirl collection featuring 15 exclusive digital artworks inspired by DC Comics. Available until March 8, 2027, the collection can be accessed across Samsung’s expanded 2026 Art TV lineup, allowing users to showcase comic-inspired artwork in their homes.
In the United States, Samsung has partnered with electronics retailer Best Buy to launch a nationwide sweepstakes across more than 600 participating stores from June 22 to July 19, 2026. Customers visiting stores can view exclusive Supergirl content on Samsung Micro RGB TVs, where hidden passcodes displayed on-screen unlock additional entries into the promotion.
The campaign also extended to London during the film’s global press tour. Samsung created themed experiences at the Supergirl Rest Stop pop-up at Phonica Records, where visitors explored immersive spaces inspired by locations from the film, including Supergirl’s bedroom, Kara’s Ship, the Intergalactic Bus Stop and the Space Bar. Samsung’s latest televisions and home audio products were integrated throughout the interactive installations.
Samsung said the Samsung Supergirl partnership reflects its continued focus on combining entertainment with innovative display technology. Warner Bros. Pictures also praised the collaboration, highlighting Samsung’s ability to recreate the film’s visually rich world through its Art Store and premium display portfolio. The partnership follows the companies’ previous collaboration on Superman and reinforces Samsung’s strategy of connecting audiences with blockbuster entertainment through technology, retail experiences and digital content. As the global TV market leader for 20 consecutive years, Samsung continues expanding collaborations that bring cinema, gaming, art and home entertainment together. The Samsung Supergirl partnership is expected to engage fans worldwide throughout the film’s theatrical run.
