The Sanju Samson brand ambassador appointment will support Al Ansari Exchange campaigns, public appearances and customer engagement across the UAE.
DUBAI: Al Ansari Exchange has appointed Indian international cricketer Sanju Samson as its new brand ambassador under a one-year agreement. The Sanju Samson brand ambassador role will feature the cricketer across advertising campaigns, digital content, public appearances and customer engagement initiatives in the UAE.
The appointment brings together one of India’s most recognised cricketers and a financial services company that has served customers in the Emirates for more than 60 years. Al Ansari Exchange said Samson’s professionalism, sporting achievements and international following reflect its values of trust, excellence, innovation and customer service.
Samson has a strong following among cricket supporters in India, the UAE and several other international markets. His appointment is expected to help the company communicate with cricket-loving communities while strengthening its visibility across physical and digital channels.
Rashed A. Al Ansari, Group Chief Executive Officer of Al Ansari Financial Services, said: “We are delighted to welcome Sanju Samson as an ambassador for Al Ansari Exchange. Sanju’s talent, professionalism and commitment to excellence have earned him the respect of cricket fans worldwide. These qualities closely reflect the values that have guided our organisation for more than six decades.”
He added that the appointment would support the company’s efforts to engage more closely with customers across the UAE and the wider region. Campaigns featuring Samson will focus on building meaningful connections with people who use Al Ansari Exchange’s remittance and foreign exchange services.
The Sanju Samson brand ambassador campaign will also highlight the personal importance of sending money across borders. Remittances frequently help customers support relatives, meet household needs and remain connected with families living in other countries.
Samson said: “I am proud to become a brand ambassador for Al Ansari Exchange, an organisation that has built a strong reputation for trust and service over many years. For millions of people, sending money home is a deeply personal act that supports families and connects communities across borders.”
He said he looked forward to working with the company on initiatives designed to bring the brand closer to its customers and cricket fans throughout the region.
The appointment was formally confirmed during a signing ceremony at the Al Ansari Financial Services headquarters in Dubai. Senior representatives from Al Ansari Financial Services and Al Ansari Exchange attended alongside members of Samson’s management team.
Over the next year, Samson will appear in selected marketing activities, promotional content and customer-focused initiatives. The Sanju Samson brand ambassador appointment gives Al Ansari Exchange a familiar sporting face as it expands engagement with multicultural audiences across the UAE.
