DUBAI: PwC’s 2024 study on work preferences in the Middle East shows that there’s a big difference between what companies are focusing on and what employees actually want. While businesses are emphasising environmental and social issues (known as ESG), employees are more concerned about fair pay and career growth.
The study found that 92% of employees would stay with their company if they got better pay and rewards, but only 77% would stay if the company improved its ESG practices. This gap highlights that companies may have trouble matching their environmental goals with what employees value, which could affect their long-term success.
However, the report also shows that improving ESG practices can help retain employees. When ESG policies are better, the number of employees likely to stay increases from 77% to 82%, and those who might leave drops from 6% to 3%.
This means that while good pay and fair treatment are key to keeping staff, including ESG efforts in the company’s culture can make employees feel more engaged and motivated. This can lead to better results for both the company and society.
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Khaled Bin Braik from PwC said, “ESG is an important topic, and employees respond to it in different ways. By understanding these reactions and personalising approaches, companies can make employees feel valued and involved in sustainability goals. It’s not just about meeting standards but making employees feel part of the company’s mission.”
The study also suggests that companies should use personalised methods to engage their employees and make ESG a shared goal. It provides insights on four types of employees and how to effectively connect with each one.
