Lynk & Co has officially launched in the UAE with a motorsport-inspired lifestyle event, introducing its performance-first identity and premium mobility focus to the region’s dynamic market.
DUBAI: Lynk & Co, the global new premium automotive brand, has officially launched in the UAE with a performance-fuelled lifestyle event at the Dubai Autodrome, signalling its entry into one of the most dynamic car markets in the world.
The launch broke the mould of traditional automotive debuts, replacing static displays with immersive, adrenaline-filled test drives on a professional racing circuit. Guests experienced first-hand the precision, power, and design behind Lynk & Co vehicles—anchoring the brand’s core values of community, performance, and innovation.
Founded in 2016, Lynk & Co positions itself as a progressive premium brand shaped by European design, advanced tech, and a community-first approach. With roots in design centres across Europe and a strong presence in Asia, the brand’s expansion into the UAE aligns with its global ambition to offer a lifestyle that goes beyond owning a car.
“Lynk & Co is about more than cars—it’s about creating experiences that matter,” said Simon Lamarre, Head of Brand Experience Design. At the Dubai launch, top designers including Lamarre and Ola Ingvarsson outlined how the brand harmonises bold European minimalism with Eastern design philosophies, creating an identity that is both visually striking and practically intuitive.
A key highlight of the event was the participation of World Touring Car Champion Yann Ehrlacher, who joined other racing champions on the track. Together, they demonstrated the dynamic capability of the Lynk & Co 03+, underlining the brand’s racing pedigree and engineering strength.
The display included a full product lineup—models 01, 03, 03+, 05, 06, and 09—each showcasing the brand’s signature focus on safety, connectivity, and versatility. Guests also got a sneak peek at the flagship Lynk & Co 900, a luxury SUV designed for Middle Eastern conditions, with enhanced cooling performance and thermal stability to handle the region’s harsh climate.
Lynk & Co’s UAE launch marks more than just the arrival of new vehicles—it signals a shift in how mobility can be experienced in the region. The brand’s motto “Changing Mobility Forever” highlights its mission to build community-driven, connected, and lifestyle-rich automotive journeys that are intuitive and accessible to modern urban users.
From trackside thrills to curated lifestyle spaces, Lynk & Co’s event blended performance with design and belonging. And with its growing presence, the brand looks set to redefine premium driving experiences across the Middle East.
