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LEGO® Middle East Unveils the Botanical Collection, with the touch of Artistic Beauty

Sun 17 Sep 2023    
| 2 min read

Dubai: LEGO ® Middle East is redefining the language of emotions with their stunning new Botanical Collection. These unique LEGO flowers are more than building sets – they embody the profound meaning behind every petal and leaf. They are designed to celebrate the heartfelt expression of feelings.

While many words may not feel expressive enough, the sentiment conveyed through flowers endures. The LEGO Botanical Collection paints a visual tapestry, capturing emotions that words often struggle to convey. It offers a remarkable outlet for personal expression, whether be it a grateful “Thank you”, a jubilant “Congratulations”, or a heartwarming “Happy Birthday”.

Urszula Bieganska, Head of Marketing at LEGO MEA revealed the inspiration behind the campaign, expressing “Generosity is a beautiful trait that is symbolic of this region. We want the botanical collection we have today to help people cultivate a deeper connection among people through this beautiful practice of gifting – whether it’s for a cherished Mother’s Day or as simple as a thoughtful gesture, the LEGO Botanical Collection allows individuals to convey their affections in a lasting and meaningful way.”

The LEGO Group has a wide range of mindful models for aspiring green thumbs and botanical lovers. From a flower bouquet, and orchids, to a bonsai tree, design enthusiasts can now add a touch of serenity to spaces with these builds.

What makes these sets even more extraordinary is their compatibility with one another. This means these design and floral enthusiasts can unleash their creativity, mixing and matching different LEGO Botanical sets to craft their own unique floral arrangements – from elegant table centerpieces to stunning wall displays, the possibilities are endless.

Moreover, this LEGO Botanical Collection uses a number of plant-derived plastic elements made from sustainable sugar cane. Definitely a good and bright, blooming alternative. The LEGO Botanical Collection is part of the LEGO sets made for adults, which gives them immersive building experiences that let their creativity bloom. It also offers décor and design lovers a chance to elevate their passion by creating show-stopping masterpieces to decorate their homes, offices, or events.

Get ready to be blown away by this stunning Botanicals Collection! On September 16th, 2023, LEGO Middle East will be unveiling an Instagram-worthy pop-up cart near the Certified Stores at the Mall of the Emirates. The stunning setup is entirely made up of a full range of LEGO florals that is beautifully built, carefully curated, and aesthetically styled.  It is perfect for capturing lively moments alone or with friends!

And here’s the best part: the cpmpany has an exciting social giveaway planned for this pop-up experience. LEGO enthusiasts and photography aficionados, share your most creative and awe-inspiring pop-up posey images on social media. Use the hashtag #SayitwithLEGOFlowers. we’ll be choosing two lucky winners with the most creative pictures, who will receive surprise giveaways at the end of the month.

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