Dubai: LEGO ® Middle East is redefining the language of emotions with their stunning new Botanical Collection. These unique LEGO flowers are more than building sets – they embody the profound meaning behind every petal and leaf. They are designed to celebrate the heartfelt expression of feelings. While many words may not feel expressive enough, the […]
When the Toyota Land Cruiser 300 had been made available in the Middle East, the company’s flagship SUV was also made available in full-size Lego form, thanks to Al-Futtaim Toyota. With more than 440,000 Lego pieces and a weight of over 2,050 kg, the project, commissioned by Al-Futtaim Toyota, was one of the largest Lego […]
Dubai: A decade on from the launch of LEGO® Friends, the LEGO Group has re-imagined the Friends Universe: an all-new lineup of characters and accompanying TV series hosted on their YouTube channel. It comes at a time when the ups and downs of friendship are not widely shown on TV or in the online content kids consume, […]
This day in history we feature the Lego. A patent application for the modern Lego brick design was filed in Denmark on this day in 1958. Trivia – Lego Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company’s flagship […]
This day in history we feature, the original Legoland park, Legoland Billund Resort, which opened on this day in 1968 in Billund, Denmark. Trivia – Legoland Theme Park The park is located next to the original Lego factory, and since its opening, more than fifty million guests have visited the park. The Legoland parks that […]
BERLIN: German police are looking for witnesses after burglars broke through the wall of a toy store to steal dozens of Lego sets. Police said that the theft took place recently in the western town of Lippstadt. The burglars left about 100 empty cardboard boxes behind. It wasn’t immediately clear whether the burglars had taken […]
DUBAI: For many people around the world, the holiday season is a time for togetherness and laughter, but for a lot of families it can be a challenging period. To help make the holidays brighter for children in need of play, in its first Middle East wide launch, the LEGO Group is encouraging everyone to grab […]
LEGO® Education announced a collaboration with NASA on a free digital STEAM learning series that will launch in September 2021. Build to Launch: A STEAM Exploration Series is designed to spark student curiosity and increase engagement in STEAM through the upcoming Artemis I mission. The 10-week series includes interactive episodes and open-ended prompts grouped into […]
