Sharjah Shopping Promotions wraps up activities

Sharjah: The Sharjah Shopping Promotions, a 36-day annual retail extravaganza, concluded with great success, offering shoppers and families a blend of entertainment and shopping experiences. Organized by the Sharjah Chamber of Commerce and Industry (SCCI), the event featured participation from numerous major shopping centers and commercial stores, showcasing promotional deals and substantial discounts on a wide range of products and renowned brands.

Running from December 15th to January 20th, the event attracted large crowds across Sharjah, transforming the city into a vibrant hub for shopping and entertainment during the winter season. Families enjoyed not only the enticing sales but also engaged in contests, games, and artistic presentations that added a festive atmosphere.

The festivities included various entertainment activities, heritage displays, and folklore performances that highlighted the rich cultural heritage of the nation. Sharjah’s Eastern Region was also part of the celebrations through the “Kalba Winter” initiative, featuring heritage performances from folklore troupes representing the UAE, Egypt, and India. Open contests and artistic events provided opportunities for individuals and families to win valuable gifts and prizes.

Mohammed Ahmed Amin Al Awadi, Director-General of the SCCI, emphasized the significance of Sharjah Shopping Promotions as a key event serving the community and visitors alike. Seen as one of the Emirate’s crucial economic and commercial initiatives, the event solidifies Sharjah’s position as a leading regional shopping destination. The SCCI is committed to fostering economic growth, sustainable development, and increased sales across markets, shopping centers, and shops, thereby fortifying the retail and tourism sectors.

Abdulaziz Mohammed Shattaf, Assistant Director-General of the Communication and Business Sector at the Sharjah Chamber, expressed pride in the outcomes of Sharjah Shopping Promotions. The success, he noted, was a collaborative effort between the Chamber, the public, and the private sectors. The event achieved its goals of supporting the retail and commercial sectors, revitalizing marketing momentum, boosting sales, attracting visitors, and promoting Sharjah tourism, contributing to a holistic and premium shopping experience for the public. Thousands of shops participated, making the event a resounding success in creating a positive economic impact and fostering community engagement.

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