ELYS Life has partnered with The Empowering Women Middle East to advance ELYS Life partnership initiatives that align personal wellbeing with Dubai’s Quality of Life Strategy 2033, combining AI, sustainability and governance to support healthier communities.
DUBAI: ELYS Life has announced a strategic collaboration with The Empowering Women Middle East to promote a new approach that places personal wellbeing alongside sustainability and economic development. The ELYS Life partnership aims to support Dubai’s Quality of Life Strategy 2033 by integrating artificial intelligence, governance and wellbeing into a unified framework for individuals, organisations and public institutions.
The advisory partnership brings together Renat Mansurov, Founder of ELYS Life, H.E. Cláudia Pinto, Founder and Chief Executive Officer of The Empowering Women Middle East, and H.E. Maher Al Kaabi, Governance and Sustainability Advisor. Together, they plan to develop a government-aligned wellbeing model designed to complement Dubai’s ambition of becoming the happiest city in the world.
Why is wellbeing becoming part of sustainability?
While sustainability discussions often focus on renewable energy, green buildings and reducing carbon emissions, the partners believe that human wellbeing should also be treated as a measurable pillar of sustainable development.
The initiative supports the idea that healthier individuals contribute to stronger communities, higher productivity and long-term economic resilience. By aligning wellbeing with government planning, the partnership hopes to encourage organisations to view mental, emotional and physical health as essential components of sustainable growth rather than standalone wellness initiatives.
Cláudia Pinto said Dubai has consistently set ambitious global benchmarks and believes wellbeing should be measured alongside economic performance and environmental progress. She added that the partnership seeks to help ELYS Life scale in line with government priorities and regional development goals.
How does the platform work?
ELYS Life combines personalised artificial intelligence with data from wearable devices and health platforms, including Apple Health, Oura, WHOOP and Garmin. The platform analyses behavioural, physiological and lifestyle indicators to provide personalised guidance that can identify rising stress levels before they develop into burnout.
The system also creates a secure wellbeing record controlled by each individual while allowing organisations to access only aggregated, privacy-protected insights. Employers can better understand workforce wellbeing trends without accessing personal health information, while policymakers can use anonymised population data to support quality-of-life planning.
Maher Al Kaabi said the platform already delivers practical solutions rather than remaining a concept under development. He explained that the partnership will focus on strengthening governance, regulatory alignment and institutional credibility to support wider adoption.
What happens next?
The roadmap begins with governance and data privacy alignment before moving towards institutional pilot programmes and broader regional expansion across healthcare, education, corporate wellbeing and family services.
The collaboration also includes a community-focused initiative that aims to make wellbeing services more accessible. As the platform expands commercially, part of its growth strategy includes providing affordable or free wellbeing support to selected community groups. One planned initiative will help Umrah pilgrims better understand their physical wellbeing before, during and after their journey.
Renat Mansurov said he deliberately chose Dubai as the home for ELYS Life because of the city’s commitment to innovation and quality of life. He believes that sustainable cities must prioritise the health and wellbeing of their people alongside economic and environmental progress.
By combining technology, governance and public wellbeing, the ELYS Life partnership reflects Dubai’s broader vision of creating healthier communities while supporting innovation, resilience and sustainable development across the region.
ELYS Life, Wellbeing, Dubai, Sustainability, AI, Mental wellbeing, Quality of Life Strategy 2033, The Empowering Women Middle East, Governance, Health technology, UAE, Innovation
