LONDON: Nearly 200 UK companies have permanently switched to a four-day workweek, aiming to revolutionise the traditional work structure. The move, supported by the 4 Day Week Foundation, spans charities, marketing, technology, and management sectors, marking a significant shift in workplace culture.

The campaign’s director, Joe Ryle, highlighted that the five-day workweek, designed over a century ago, is now outdated. He emphasised that a four-day schedule enhances employee happiness, productivity, and work-life balance, benefiting both businesses and workers.

With 50% more free time, people can lead happier, more fulfilling lives. A four-day workweek with no pay cuts is a win-win for everyone,” Ryle told The Guardian.

The movement has seen strong backing from marketing, PR, and advertising firms, with 30 agencies already adopting the model, followed by 29 charities, 24 tech companies, and 22 management firms.

Advocates argue that a shorter workweek boosts efficiency, attracts top talent, and reduces burnout. Employers embracing this shift have reported higher staff satisfaction and retention rates, reinforcing the economic and mental health benefits of a compressed schedule.

A Spark Market Research survey found that 78% of UK workers aged 18-34 believe a four-day workweek will become the norm within the next five years. As more businesses embrace flexible working models, the future of work in the UK is evolving rapidly.