DUBAI: The world’s largest event for the content creator economy, the 1 Billion Followers Summit, has named Etihad Airways as its official airline partner for the third edition. The summit will be held at Dubai’s New Media Academy from January 11 to 13, 2025, under the theme “Content for Good.”
The partnership strengthens the UAE’s vision to position itself as a global hub for the creative economy and the digital content industry. The summit aims to promote impactful, positive content as a tool for change, while encouraging investor backing for emerging entrepreneurs and content creators.
Arik De, Chief Revenue and Commercial Officer of Etihad Airways, shared his excitement: “Etihad’s partnership with the 1 Billion Followers Summit reflects our commitment to supporting world-class events in the UAE and beyond. This collaboration underscores our efforts to connect people globally and showcases Abu Dhabi as a world-class destination.”
The event will host top global influencers, creators, and industry leaders from social media platforms like YouTube, TikTok, and Instagram. The goal is to inspire content that drives societal change and fuels sustainable economic growth.
Alia AlHammadi, CEO of New Media Academy, noted, “This summit is a platform for partnerships that strengthen the creative economy and establish the UAE as a leading hub for digital content and media innovation.”
Etihad Airways recently announced plans to expand its reach, adding 13 new destinations in 2025, bringing its total number of serviced cities to 93 worldwide. This expanded network is expected to increase the global reach of the summit, bringing in creators, investors, and audiences from around the world.
The 1 Billion Followers Summit continues to grow in influence, providing a space for creative minds to connect, innovate, and shape the future of content creation.
