The Bentley new emblem introduces a sharper, cleaner design, previewing the brand’s future through an upcoming concept car reveal.
Bentley Motors has unveiled its Bentley new emblem—only the fifth redesign in its 106-year history—marking the beginning of a bold new design era. Crafted entirely in-house by Director of Design Robin Page and his team, the updated Winged B will first appear on a yet-to-be-revealed concept car on 8 July, alongside the grand opening of Bentley’s new Design Studio in Crewe, England.
The original emblem was designed in 1919 by renowned motoring artist F. Gordon Crosby. Since then, it has undergone only four changes—in 1931, the 1990s, and most recently in 2002 following Bentley’s acquisition by the Volkswagen Group. The Bentley new emblem reflects a dynamic shift in the marque’s DNA, blending history with a futuristic vision.
Led by Page and inspired by an internal design competition, the chosen concept was developed by Interior Design team member Young Nam. The updated wings are sharper, more dramatic, and reminiscent of a Peregrine Falcon’s span—while eliminating the lower feathers for a cleaner silhouette. The central B ‘jewel’ is retained but reimagined with bevelled edges and chamfered metal, drawing inspiration from luxury watch craftsmanship and designed to stand alone graphically when needed.
Robin Page said, “If a luxury brand is the product of the stories it has created, then its emblem is its signature. The new Winged B symbolises a powerful, exciting future for this company and its exceptional, handcrafted products.”
The Bentley new emblem will debut on two major stages: on 7 July at the new Design Studio—housed within the original 1938 factory—and on 8 July when the new concept car is revealed. While not production-intent, the model hints at the next generation of Bentley’s design direction, honouring the marque’s legacy while signalling innovation.
As Bentley charts a new course, its emblem evolves not just as a logo, but as a timeless statement of luxury, motion, and imagination.
