#DubaiDestinations campaign returns to spotlight city’s unique winter experiences

In line with the vision of Mohammed bin Rashid and the directives of Ahmed bin Mohammed, #DubaiDestinations campaign returns to spotlight city’s unique winter experiences

Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), today launched the third edition of the #DubaiDestinations winter campaign. The campaign puts the spotlight on the unique places, activities and attractions that make Dubai one of the world’s most-loved winter getaways.

As part of the campaign, Brand Dubai announced that it has partnered with the Supreme Committee Overseeing Hatta Development to launch the inaugural edition of the Hatta Festival, a vibrant celebration of culture, sports and family entertainment in the heart of Dubai’s picturesque mountain region.

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Being held from 15-31 December at the newly-developed Leem Lake in Hatta and the Hatta Wadi Hub, the festival is the centrepiece of the third edition of the #DubaiDestinations winter campaign. Running until February 2024, the latest season of the campaign seeks to tell the story of Dubai’s emergence as one of the world’s best winter destinations. Over the next two months, the campaign will unfold with captivating narratives from diverse sources on the emirate’s unique winter activities and experiences.

Marking the launch of the campaign, Brand Dubai hosted a press conference at GDMO to outline the key activations at the Hatta Festival and the prominent attractions that capture the spirit of the larger winter campaign.

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The launch of the ‘Hatta Festival’ aligns with the leadership’s directives to transform Hatta into a prominent business, investment and tourism destination. It also aims to highlight the historical importance and natural and archaeological wonders of the area, contributing to raising its profile as a key tourist destination that draws visitors from across the globe.

The festival serves as a platform to explore what makes Hatta a truly unique place to visit and explore, encompassing exceptional destinations, cultural events, sporting activities, dining experiences and luxury resorts.

Leem Lake, the focal point of the festival, is a three-hectare lake in the Hatta area in the heart of the mountainous region. The lake offers visitors views of breathtaking landscapes and sunset scenes amidst the Hatta mountains.

Featuring diverse activities and attractions for families and children of all ages, the Hatta Festival aims to showcase the uniqueness of the region and its recent development as an eco-friendly destination. The festival also aims to promote Hatta’s cultural, historical and natural treasures, and encourage visitors to enjoy its unique landscapes and recreational activities.