SAN FRANCISCO: Mozilla has introduced a new privacy feature in Firefox that gives users more control over their online activity.

The new Firefox privacy feature automatically removes special tracking codes hidden inside web links. These codes are often added by websites and advertisers to see where users click and what they do online.

Companies such as Facebook, Marketo, Olytics and HubSpot use these tracking parameters to collect information about how people move from one website to another.

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With this update, Firefox can automatically remove many of these tracking codes whenever you click on a link or paste a web address into the browser. This makes it harder for websites to track your browsing activity across the internet.

The feature is part of Firefox’s Enhanced Tracking Protection, which is designed to improve users’ privacy while browsing.

To turn it on, open Settings, go to Privacy & Security, and change Enhanced Tracking Protection to Strict. Once enabled, Firefox will start removing supported tracking parameters from web links automatically.

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Mozilla says the feature helps reduce the amount of personal browsing data shared with advertisers and other companies without affecting how most websites work.

Firefox is a free and open-source web browser developed by the Mozilla Foundation and Mozilla Corporation. It uses the Gecko browser engine and is known for its strong focus on user privacy and security.

As online tracking becomes more common, the Firefox privacy feature is another step towards giving users better protection and more control over the information they share while browsing the web.

Babar Siddiqui, Features Editor, The Brew News

Babar Siddiqui is the Features Editor at TheBrewNews.com, where he covers stories spanning the environment, culture, and technology. A naturally curious storyteller with an adventurous spirit, he is passionate about exploring ideas that shape the world around us. Beyond the newsroom, Babar finds inspiration in nature, embracing its quiet moments as a source of reflection and creativity.
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