If you’ve been scrolling through TikTok lately, you’ve probably come across the latest trend: facial gum. Users everywhere are chewing this special gum and claiming it gives them a more defined jawline and toned facial muscles. But does it really work, or is it just another social media craze?

Facial gum is designed to provide resistance while you chew, much like a workout for your face. The theory is that, by working out your facial muscles, you can achieve a more sculpted look. TikTok and even Instagram influencers are posting before-and-after photos showing sharper jawlines and firmer cheeks, attributing their transformations to this chewy wonder.

The concept isn’t entirely new. Facial exercises, often referred to as “facial yoga” or “face workouts,” have been around for a while. Advocates claim these exercises can help tone the muscles in your face, reduce wrinkles, and even boost circulation for healthier skin. Facial gum is essentially a more convenient and less awkward way to get your face workout in.

In UAE, Facial Fitness Chewing Gums can be easily purchased on Amazon. Sold under the name ‘Jawliner’, the product claims to “train your entire facial muscles”, and also encourages you to “enjoy the positive effect of a well-trained and defined jawline”. Disclaimer: The chewing gum has a price tag of AED 225. Like paying for a Jaw-gym!

But what do experts say? According to some experts, the effectiveness of facial gum might be a bit overstated. Chewing gum does work your jaw muscles they explained, but it’s not work like a magic bullet for a defined jawline. Consistent use might contribute to muscle tone, but diet, genetics, and overall facial structure play a much larger role.

Moreover, excessive chewing can have downsides, also pointed out by experts. Overworking your jaw muscles could lead to issues like joint disorders, headaches, or even muscle pain. Taking a moderate and a balanced approach is advised.

So, while facial gum might not be a miracle cure for a chiseled jawline, it can be a fun addition to your routine. If you’re curious, give it a try—but remember, balance is key. Your jawline might thank you, but don’t expect miracles overnight.

Keep scrolling social feeds for more quirky trends and tips… might I add at your own risk!

Also read: Is it time to downgrade to a dumbphone?