A senior UAE official has outlined three priorities for content creators as the UAE media narrative reaches increasingly global digital audiences.

DUBAI: Content creators in the UAE have been given a simple three-step template for responsible publishing: verify information through official sources, stay true to the country’s values and cultural identity, and double-check information before sharing it.

Dr Ali Rashid Al Nuaimi, Chairman of the Defence, Interior and Foreign Affairs Committee at the Federal National Council, outlined the approach during a discussion on communicating the region’s story to international audiences.

Speaking at a session titled “How do we tell our story to the global media” during the Government Communication Forum, held as part of the Arab Media Summit 2026, Al Nuaimi highlighted the growing responsibility carried by creators and social media users.

Why UAE creators are being urged to think before posting

Speaking at a session titled “How do we tell our story to the global media” during the Government Communication Forum, held as part of the Arab Media Summit 2026, Al Nuaimi highlighted the growing responsibility carried by creators and social media users.

His message comes as social platforms and artificial intelligence allow almost anyone to publish information capable of reaching audiences around the world within seconds.

Al Nuaimi said creators should recognise this responsibility beyond the pursuit of breaking news and online attention. With social media and advanced technologies such as AI widely available, users must make responsible decisions about the information they publish and amplify.

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The three rules creators should remember

For anyone contributing to the UAE media narrative, Al Nuaimi’s practical advice centred on three points.

First, creators should verify information through official sources. Second, their content should remain true to the UAE’s values, cultural legacy and spirit of tolerance. Third, information should be double-checked before it is published or shared.

The approach puts accuracy and cultural awareness at the centre of content creation, particularly when posts have the potential to reach audiences outside the UAE.

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Changing how the Arab world is seen globally

The discussion also addressed stereotypes surrounding Arabs, Muslims and Gulf citizens. Al Nuaimi encouraged media professionals and creators to give greater visibility to achievements and successes across the Arab world rather than allowing established stereotypes to dominate international perceptions.

He also addressed how the UAE presents itself internationally.

“In the UAE, we have a different model. We shape our successes, and we shoulder responsibility in addressing our problems,” Al Nuaimi said.

He added that the UAE seeks to compete globally while communicating a narrative that “appeals to hearts and minds”.

Why social media posts now carry greater influence

Individual creators are increasingly part of the wider media ecosystem. A viral video, post or AI-assisted piece of content can travel far beyond its intended audience, making accuracy and context increasingly important.

The UAE media narrative is therefore no longer shaped only by broadcasters, newspapers and official communication channels. Content creators and everyday social media users can also influence how the country and wider region are understood internationally.

Al Nuaimi urged media professionals to recognise that role in nation-building and approach it with greater purpose and a clear perspective.

Impact to expect

The message could encourage UAE creators to place greater emphasis on fact-checking, cultural awareness and responsible AI use as social media becomes increasingly influential in shaping international perceptions.