Abu Dhabi media-tech summit, BRIDGE Summit App, brings creators, technologists and leaders together to explore how AI is reshaping global storytelling and media innovation.

ABU DHABI: The BRIDGE Summit 2025 has officially opened in Abu Dhabi, attracting creators, innovators and media leaders from over 130 countries. Held at the Abu Dhabi National Exhibition Centre, the three-day event focuses on how artificial intelligence and advanced technologies are transforming storytelling and content creation on a global scale.

More than 60,000 attendees are expected to take part in over 300 sessions featuring more than 430 international speakers. The summit spans key areas including the creator economy, artificial intelligence, gaming, music, film, marketing and immersive technologies. It offers a platform for knowledge sharing, industry networking and the exchange of ideas across disciplines.

A central theme of the event is how AI-driven tools are reshaping how stories are told, distributed and experienced. Experts are examining how intelligent systems can personalise content, automate production and create new formats for audience engagement. The role of ethics, transparency and cultural identity in AI-assisted storytelling is also being discussed.

This Abu Dhabi media-tech summit aims to position the UAE as a global hub for creative innovation and digital communication. The event supports the UAE’s national vision to drive investment in media and creative industries while promoting responsible AI development.

Participants include prominent media executives, AI pioneers, content creators, educators and policymakers. Through masterclasses, workshops and exhibitions, the summit is exploring ways to build a more inclusive, sustainable and tech-driven future for global media and communication.