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Watch: Leo Messi kicks off a new Saudi ad campaign

Mon 29 Jan 2024    
| 2 min read

In a surprising and exciting move, global football icon Lionel Messi has taken center stage in a new advertising campaign aimed at promoting Saudi Arabian tourism. The campaign, a strategic initiative by the Saudi Tourism Authority, features the acclaimed Argentine forward showcasing the kingdom’s diverse attractions and cultural richness.

The advertisement, which was recently unveiled on various platforms, captures the essence of Saudi Arabia’s stunning landscapes, vibrant cities, and rich cultural heritage. Messi, known for his exceptional football skills and global popularity, adds a touch of star power to the promotional effort.

The campaign aims to position Saudi Arabia as a must-visit destination, inviting travelers to explore its historical sites, modern developments, and natural wonders. Messi is seen traversing through the picturesque landscapes of the kingdom, from the bustling streets of Riyadh to the serene expanses of the desert, highlighting the country’s unique blend of tradition and modernity.

This collaboration marks another instance of sports stars becoming ambassadors for tourism campaigns, leveraging their influence to attract a global audience. Messi’s involvement is expected to draw attention not only from football enthusiasts but also from a broader demographic interested in travel and exploration.

Saudi Arabia has been actively working to boost its tourism sector, implementing initiatives to diversify its economy and showcase the country’s rich history and cultural heritage. The inclusion of a global sports icon like Messi in their campaign aligns with the broader trend of using celebrity endorsements to enhance the appeal of travel destinations.

As the face of the Saudi Tourism campaign, Messi’s influence extends beyond the football field, reaching millions of fans and potential travelers worldwide. His involvement is likely to contribute to the success of the campaign in attracting a diverse audience eager to discover the hidden gems of Saudi Arabia.

Also read: Saudi Arabia to open first alcohol store in Riyadh for non-Muslim diplomats

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