Comply with regulations when engaging social influencers: Abu Dhabi DED

Abu Dhabi: The Abu Dhabi Department of Economic Development (ADDED) has issued a circular urging all licensed economic establishments in Abu Dhabi to adhere strictly to regulations when engaging social media influencers.

ADDED acknowledged the efforts of local economic entities in fostering an optimal business environment in Abu Dhabi. The department emphasized several key requirements for licensed establishments:

Firstly, social media influencers must obtain a license from ADDED to conduct advertising activities through digital platforms. This regulatory step ensures compliance with local laws and standards.

Secondly, economic establishments are mandated to secure a permit from ADDED before launching any form of advertising, whether promotional or marketing in nature. This step aims to regulate and monitor advertising practices within the emirate.

Lastly, ADDED underscored the importance for economic entities to possess a valid license issued by the department when entering into contracts with influencers and social media platforms. This requirement ensures transparency and accountability in business transactions involving digital advertising.

Failure to comply with these regulations may result in penalties and violations as outlined in ADDED’s regulatory framework. Penalties can range from AED 3,000 to AED 10,000, depending on the severity of the non-compliance. Persistent violations may lead to further sanctions, including potential closure of the offending establishment.

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The ADDED circular aims to uphold standards of integrity and legality in advertising practices across Abu Dhabi. By enforcing these measures, ADDED seeks to protect consumers, promote fair competition, and maintain the integrity of the business environment in the emirate.

In conclusion, ADDED’s directive to economic establishments underscores its commitment to regulatory compliance and ethical business practices in the digital advertising sector, safeguarding the interests of stakeholders and enhancing trust in Abu Dhabi’s economic landscape.

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