PRsonaME Phase 2 introduces AI-powered public relations tools, automated content creation and advanced personal branding features for entrepreneurs, startups and SMEs. The UAE-founded platform has also established registered business entities in the US and UK to support its international expansion.
DUBAI: PRsonaME Phase 2 brings new artificial intelligence tools to public relations and personal branding, offering entrepreneurs, startups and small businesses an alternative way to manage their visibility, reputation and communications.
The UAE-founded technology platform has introduced enhanced AI capabilities, intelligent automation and digital tools designed to simplify professional communications for businesses without large marketing teams or substantial PR budgets.
Launched in April 2026, the company has also established registered business entities in the UAE, the United States, and the United Kingdom to support its international expansion plans.
What new features does Phase 2 offer?
The upgraded platform combines AI-powered PR assistance, personal branding assessments, executive profiling, automated content development and strategic positioning tools within one digital environment.
Users can develop press releases, thought leadership articles, executive profiles and business announcements while managing their communications through improved dashboards and automated workflows.
According to the company, PRsonaME Phase 2 moves beyond basic AI-assisted writing by introducing tools that guide users through different stages of public relations and personal brand development.
The objective is to reduce the time and resources required to create professional communications content while giving businesses greater control over their messaging.
Making public relations accessible to smaller businesses
Traditional public relations services can require significant financial investment, particularly for startups and smaller companies seeking consistent media visibility.
PRsonaME aims to address this challenge by combining established communications practices with artificial intelligence.
Zeina Akkawi, Co-Founder of PRsonaME, said the company was established to make professional visibility accessible to businesses of different sizes.
“Visibility should not be a privilege reserved for those with the biggest budgets.”
The platform’s philosophy, From Invisible to Influential, focuses on helping entrepreneurs communicate their expertise, strengthen credibility and develop recognisable professional identities.
UAE technology platform expands into global markets
The company’s registration across three international markets marks another step in its expansion strategy.
Premal Patel, Co-Founder of PRsonaME, said intelligent automation and personalised digital experiences were central to the platform’s development.
Its international presence is intended to support cross-border partnerships, technology innovation and wider adoption among entrepreneurs and business leaders.
PRsonaME is also developing relationships within entrepreneurship and innovation ecosystems, including UAE government marketplaces.
The company plans to integrate additional AI capabilities covering media engagement, digital discoverability and reputation management.
Impact to expect
PRsonaME Phase 2 could make professional communications more accessible to UAE startups, SMEs and independent entrepreneurs seeking greater digital visibility. Automated content development and personal branding tools may help smaller businesses reduce routine communications workloads and strengthen their market positioning. However, effective public relations will still depend on accurate information, credible storytelling and human editorial judgement.
