Lulu launches premium food products brand at Gulfood 2022

Dubai: Lulu unveiled and launched its new private label brand “Goodness Forever” during the Gulfood 2022. Under this brand, Lulu will manufacture and sell a large range of premium specialty products such as Organic, Free from range, sugar-free, and similar healthy food products. These products are being manufactured exclusively for Lulu by leading food companies in Italy, Spain, and UK.

Interacting with media at Gulfood 2022, lulu group Chairman Yusuffali MA said that, as part of strengthening its own food processing centers in India, Lulu will invest INR 400 crore for setting up a state of the art Food Park in Kalalmassery in Kerala. This is over and above the recent investments of INR 1,100 crore in Noida, Srinagar, and Kochi. The project is expected to be operational by the 4th quarter of 2023.