Al-Futtaim Automotive launches experiential automotive hub at City Walk Dubai

The dynamic customer experience destination located at City Walk will host a curated calendar of engaging experiences covering all Al-Futtaim Automotive brands

Dubai: Al-Futtaim Automotive continues to build new experiences around its core customer-first approach, by officially inaugurating its new landmark experiential automotive hub called The Zone by Al-Futtaim,  located in one of the city’s most chic neighbourhoods – City Walk Dubai.

First time in the region, the UAE’s citizens will have the opportunity to discover the entire ecosystem of Al-Futtaim Automotive, not just one automotive brand. The full line-up of Al-Futtaim Automotive’s brands, solutions and services will be showcased at this destination for the next two years. It is the ultimate experience of all things Al-Futtaim Automotive.

In shaping the Zone, Al-Futtaim has merged its digital, lifestyle and customer-centric approaches to create a dynamic space that shapeshifts to fit diverse brand experiences. More importantly, The Zone by Al-Futtaim reflects the diverse demands of today’s customers, they want to be constantly surprised by a brand, they want to interact with new innovations, explore Mobility-as-a-Service, and see multiple new showcases.

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From the newly launched BYD to the ever-popular Toyota & Lexus and the global brand Hertz, these are the brands planned to feature at The Zone by Al-Futtaim throughout 2023. To kick-start, the journey of the hub with an extravagant statement, the Zone by Al-Futtaim will showcase the all-new Grand Wagoneer at its official inauguration.

The Zone by Al-Futtaim is located at Building 10, City Walk Boulevard.

Ramadan hours: 11:00 am – 2:30 pm; 8:30 pm-11:30 pm
Normal working hours: 10:00 am to 9:00 pm

About the Jeep Grand Wagoneer

The UAE’s most avid Jeep fans can get a closer look at the most luxurious and technologically advanced full-size SUV in the Jeep brand’s legendary 80-year history, the all-new Grand Wagoneer at The Zone by Al-Futtaim.  

The Grand Wagoneer is powered by a 3.0 litre Hurricane Twin Turbo I-6 High output engine, delivering 493 horsepower and 670 Nm of torque, making it the most powerful SUV in the Jeep line-up. It also comes equipped with a host of advanced, state-of-the-art features including automated parking system, adaptive cruise control with stop and go, Active Lane management system, and automatic emergency braking with pedestrian and cyclist detection.

In pure bliss for audiophiles, the SUV features a 23-speaker McIntosh audio system with a whopping 1375 watts that almost makes the Grand Wagoneer a rolling concert hall. The Grand Wagoneer also offers 75’’ of total display area with up to 7 screens representing an experience for every passenger integrating also Amazon Fire TV to enjoy shows, movies, games and more.

The Jeep team spent more than 2 years developing the Grand Wagoneer specifically for GCC. They drove over half-million kilometres and more than 500 hours of local testing, which allowed them to develop very specific features that exceed the requirements of our region

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.