Coca-Cola has launched a special Diet Coke bottle to commemorate the upcoming presidential inauguration, continuing a tradition it began in 2005 with limited-edition bottles for presidential events. This is the first time a Diet Coke version has been created, and it’s closely linked to former President Donald Trump’s famous love for the drink. During his first term, Trump drank up to 12 Diet Cokes daily and even had a “Diet Coke Button” in the Oval Office to summon his preferred drink on command. If he returns for a second term, reports suggest the button will make a comeback.
While the bottle’s release has a fun element, it also serves a strategic purpose. Coca-Cola has taken the opportunity to highlight its economic contribution, noting that its operations generate more than $58 billion annually and support 860,000 jobs through partnerships with over 60 bottling companies. This aligns with Trump’s “America First” agenda, underlining the company’s role in the U.S. economy.
The timing of this release is notable, given Coca-Cola’s complicated history with Trump. In 2021, Trump called for a boycott after Coca-Cola opposed Georgia’s voting laws, which Trump supported. The company also condemned the January 6 Capitol riots, further straining relations.
Reactions to the commemorative bottle have been divided. Trump supporters view it as a clever diplomatic move by Coca-Cola, while critics argue it’s hypocritical, given the company’s previous stances. This gesture highlights the delicate balancing act businesses face in managing relationships with influential political figures, trying to navigate corporate interests while addressing controversial issues.