Amazon.ae’s White Friday Sale brings millions of deep‑discounted deals and fast delivery—with extra savings for Prime members.
DUBAI: The upcoming White Friday Sale on Amazon.ae is set to deliver millions of deals, deep discounts, fast delivery and exclusive offers for Prime members. Prime members will enjoy additional savings and expedited delivery options, including free delivery on Amazon Now orders over AED 1.
The sale — the biggest of the year — running at www.amazon.ae/whitefriday spans everyday essentials, electronics, home & kitchen, beauty, fashion, Amazon Bazaar and Amazon Devices, featuring top brands such as Samsung, Apple, PlayStation, Dyson, WHOOP, Dell, Lenovo, BLACK+DECKER, Philips, Sage, Charlotte Tilbury, KIKO, CeraVe, The Ordinary, Lattafa, Tom Ford, Under Armour, Arena, LEGO and Barbie.
Shoppers can boost savings further through the Amazon Credit Card, instant bank discounts via ADCB, EIB, HSBC, ADIB and flexible payment solutions. According to recent research from HarrisX on behalf of Amazon, 49 % of UAE respondents plan to spend more than last year, while 77 % find excitement in grabbing bargains during major sales.
Stefano Martinelli, Vice President of Amazon Middle East, North Africa & Turkey, said: “This White Friday Sale offers unprecedented value and convenience for our UAE customers. From delivery in minutes with Amazon Now, to 2‑hour, Same‑Day and One‑Day delivery — we’re making it faster and easier than ever to shop millions of deals. Combined with our new Amazon Credit Card offering up to 6 % back, instant bank discounts from leading bank partners and exclusive Prime member savings, shoppers have more ways to save while enjoying the speed and reliability they trust. Whatever’s on your list this White Friday, from everyday essentials to big‑ticket items, we’re bringing the best of Amazon right to your doorstep.”
Fast and reliable delivery helps shoppers feel more relaxed during major sales: 74 % of UAE respondents agreed. Throughout the event, customers can have everyday essentials delivered within minutes via Amazon Now in Dubai, Abu Dhabi and Sharjah — with Prime members enjoying free delivery on Amazon Now orders above AED 1. For everything else, 2‑hour, Same‑Day and One‑Day delivery options give customers flexibility. Prime members receive free delivery on 2‑hour orders above AED 100, free Same‑Day and One‑Day delivery, and free shipping on deals from Amazon US, UK and Germany via the Amazon Global Store. Join Prime at www.amazon.ae/prime for AED 16/month or AED 140/year to make the most of this White Friday Sale.
With the Amazon Emirates Islamic Mastercard Credit Card, customers can earn up to 6 % back on Amazon.ae purchases during the sale, plus an additional AED 250 reward on top of the AED 750 welcome bonus, T&Cs apply.
Here are some of the highlighted offers:
Everyday essentials & groceries
- Up to 50 % off household supplies (Ariel, Comfort, Persil, Fine, Omo)
- Up to 50 % off baby‑care brands (Pampers, BabyJoy, Huggies, Philips, Avent)
- Up to 40 % off water, soft drinks and tea/coffee (Nescafé, Perrier, Evian, Lipton, Pepsi)
- Up to 20 % off dairy and bakery items (Al Rawabi, Lusine, Nada)
Kitchen & home
- Up to 50 % off vacuum and carpet cleaners (Dyson, Eufy, Shark, BLACK+DECKER)
- Up to 40 % off coffee machines (De’Longhi, Sage, Nespresso)
- Up to 20 % off major appliances (Samsung, BOSCH, SIEMENS, Hisense)
Sports & fitness
- Up to 60 % off fitness equipment (Skyland, PROIRON, Everlast)
- Up to 35 % off fitness trackers & smart watches (WHOOP, Apple, Samsung)
Beauty & personal care
- Up to 70 % off fragrances (Dior, Gucci, Tom Ford)
- Up to 70 % off skincare (CeraVe, The Ordinary, Bioderma)
- Up to 50 % off makeup (Charlotte Tilbury, KIKO, MAC)
Fashion & accessories
- Up to 50 % off apparel and eyewear (Lacoste, BOSS, Calvin Klein, Ray‑Ban)
- Up to 40 % off shoes and watches (New Balance, Adidas, Fossil, SEIKO)
Electronics & gaming
- Up to 70 % off headphones & speakers (Marshall, JBL, Sonos)
- Up to 55 % off mobile phones (Samsung, Apple, XIAOMI, Honor)
- Up to 50 % off laptops & tablets (Apple, HP, Dell)
- Up to 38 % off TVs (Samsung, LG, Sony)
Additional ways to save
- Extra bank discounts up to 15 % with ADCB, EIB, HSBC, ADIB cards.
- Amazon.ae eGift Cards: buy a AED 500 card, get up to AED 50 credit (T&Cs apply).
- Buy‑now, pay‑later options via Tabby and Tamara (T&Cs apply).
- 0 % instalment plans via partner banks (T&Cs apply).
Sustainability note
Shopters can recycle packaging material from White Friday purchases at dedicated drop‑off points across 150 locations in Dubai — scan the QR code on your package to join the initiative.
If you’ve had your eye on things all year, this White Friday Sale is your chance to go for it — fast, easy, and full of savings.
