LONDON: UK businesses are increasingly eyeing the Middle East as a prime investment hub, with interest in the region doubling in recent years, according to new research by Pagefield.
More than a third (36%) of UK business leaders now see the Middle East as a key investment destination for the next five years—up from just 18% who had previously invested there. Asia is also gaining traction, with interest rising from 22% to 32%, as UK firms seek to expand their global footprint.
Despite this shift, Europe remains the top priority for UK investors, with 55% identifying it as their primary overseas market. Investment in the US remains steady (42% current vs. 45% prospective investors), but concerns over new trade tariffs under President Trump’s administration may discourage future deals.
Christopher Clark, Partner at Pagefield, noted: “The data shows a clear shift in UK businesses’ global outlook. While Europe remains dominant, the growing interest in the Middle East and Asia reflects a strategic move towards high-growth markets. Businesses are seeking new opportunities beyond traditional hubs.”
The research, conducted among senior UK and US business leaders, also highlights a strong demand for government action to support overseas expansion. A significant 83% of UK firms believe the Government should do more to boost international investment, with nearly a third (31%) identifying Free Trade Agreements (FTAs) as the most critical tool for facilitating growth.
With economic diversification and trade agreements shaping the global investment landscape, UK businesses are actively looking at emerging markets like the Middle East for their next big opportunities.
