Sheikha Latifa toured Arab Media Summit 2026 in Dubai, reviewing its expanded focus on artificial intelligence, digital platforms and young media talent.
DUBAI: Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum toured Arab Media Summit 2026, getting a closer look at the technology, content platforms and emerging talent shaping what organisers describe as the largest edition in the event’s history.
Sheikha Latifa, Chairperson of Dubai Culture and Arts Authority, toured the summit at Dubai World Trade Centre on September 15 as the three-day gathering brought together media leaders, content creators, experts and specialists from across the region and internationally.
What Sheikha Latifa explored at the summit
During the tour, Sheikha Latifa reviewed several events and platforms featured at the 24th edition of Arab Media Summit 2026.
She was accompanied by Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council and Chairperson of the Arab Media Summit Organising Committee, and Maryam Al Mulla, Director of Dubai Press Club, which organises the summit.
The tour provided a closer look at discussions examining the rapid transformation of media both regionally and globally.
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AI and digital media take centre stage
Technology is playing a significant role in this year’s programme.
Sheikha Latifa was briefed on the summit’s expanded range of topics and specialised events, including the evolution of the media and content industries and the rapidly growing use of artificial intelligence and digital platforms.
The programme also places emphasis on developing young media talent, strengthening their capabilities and giving emerging professionals opportunities to engage with established media expertise and experiences.
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The biggest Arab Media Summit yet
The 2026 gathering is being presented as the largest edition in the summit’s history.
Its official website lists more than 400 speakers from 23 countries, 250 media organisations, 35 media events and 175 sessions, demonstrating the expanded scale of the Dubai gathering.
Specialised events under the summit umbrella include the Arab Media Forum, Government Communication Forum, Arab Youth Media Forum, Arab Social Media Influencers Summit, Films Forum, Games Forum and Dubai PodFest.
Dubai puts future of media in focus
The expanded format comes as traditional media organisations and individual content creators face rapid changes in audience behaviour, artificial intelligence and digital distribution.
Arab Media Summit 2026 brings those conversations together, giving established media leaders and younger creators opportunities to examine how technology is changing storytelling, communication and content consumption.
Sheikha Latifa’s tour highlighted those areas of expansion, particularly technology, AI, digital platforms and the development of emerging talent.
The summit continues at Dubai World Trade Centre until September 17, bringing together regional and international voices for discussions on the evolving media landscape.
Impact to expect
The expanded summit could strengthen Dubai’s role as a regional meeting point for media innovation while giving young creators greater exposure to AI, digital platforms and international industry expertise.
