Amazon.ae’s White Friday Sale is live from 20–30 Nov with millions of deals, Prime member perks, exclusive bank discounts and faster delivery across the UAE.
DUBAI: The White Friday Sale, Amazon.ae’s biggest shopping event of the year, has officially returned, running from 20 to 30 November. Shoppers across the UAE can enjoy deep discounts on millions of items, exclusive savings for Prime members, and faster delivery options including Amazon Now, Same-Day and One-Day services.
Available via www.amazon.ae/whitefriday, the sale features standout offers across every category—from tech and fashion to beauty, kitchenware and daily essentials. Customers can browse top international and local brands like Samsung, Dyson, The Ordinary, Nike, LEGO, and more, with up to 70% off on selected items.
Prime members benefit further with free Amazon Now delivery for orders above AED 1 in Dubai, Abu Dhabi and Sharjah, alongside free 2-hour, Same-Day, and One-Day deliveries, plus access to exclusive global deals. Signing up for Prime costs AED 16/month or AED 140/year.
Shoppers using the Amazon Credit Card can earn up to 6% cashback on purchases, while those applying during the sale receive up to AED 1,000 in welcome rewards. Additional savings are available via ADCB, EIB, HSBC, and ADIB bank cards with instant discounts of up to 15%.
Highlights include 50% off home appliances, 60% off fitness gear, 70% off fragrances, and 55% off smartphones. Families can enjoy savings on toys, outdoor gear and Amazon Devices, with special promotions on Bazaar purchases and a 50% off code.
Amazon also promotes sustainable shopping this year, encouraging customers to recycle packaging at drop-off points across 150 Dubai locations.
With exciting offers, flexible payment plans, and express delivery, Amazon’s White Friday Sale offers UAE shoppers unbeatable value—and a more convenient, rewarding shopping experience.


