Cristiano Ronaldo’s girlfriend Georgina Rodríguez fronts Holsten’s Saudi campaign, celebrating everyday wins with premium refreshment and star appeal.
KSA: Global icon Georgina Rodríguez, widely recognised as Cristiano Ronaldo’s girlfriend, is the star of the Holsten Saudi campaign, infusing it with international glamour and local relatability. One of the world’s most followed women, Georgina brings her unique charm to Holsten’s message: “Treat Yourself with a Holsten” — a celebration of everyday wins with a premium twist.
Filmed entirely in Saudi Arabia, the campaign follows a cheeky storyline: a rumour circulates that Georgina has been seen stopping by a neighbourhood baqala every Monday to grab her favourite treat — a chilled Holsten. The rumour spreads across Riyadh, sparking buzz in homes, offices, and group chats, all building up to a surprise real-life appearance by the star herself.
As a global celebrity Georgina Rodríguez presence bridges global aspiration with emotional accessibility, resonating strongly with Holsten’s Saudi audience. The campaign taps into the Kingdom’s dynamic youth culture, where premium choices, self-expression, and light entertainment are rapidly gaining ground.
“I had so much fun working on this campaign,” Georgina said. “It’s playful, unexpected, and has that perfect local energy. Holsten is all about celebrating the little wins — and I love that message. Sometimes, the best part of the day is just treating yourself.”
Backed by a hero film and a high-impact roll-out across platforms such as Shahid, TikTok, META, cinemas, and outdoor advertising, the Holsten Saudi campaign blends fun with sophistication, creating a memorable connection with consumers.
More than just a marketing effort, this campaign positions Holsten as the non-alcoholic beverage of choice for Saudi Arabia’s modern, lifestyle-focused audience. With Georgina Rodríguez — a global fashion icon — leading the narrative, the campaign delivers both credibility and charisma.
