DSS Shop Win drive gives shoppers the chance to win 9 Nissan Magnites across 23 malls in Dubai this summer.
Dubai: Dubai’s iconic summer festival just got even more thrilling with the return of the DSS Shop Win promotion. From 27 June to 31 August 2025, Dubai Summer Surprises (DSS) invites residents and visitors to transform their everyday shopping into a high-stakes game of chance – with nine brand-new Nissan Magnite SUVs waiting to be driven home.
Organised by Dubai Festivals and Retail Establishment (DFRE), in partnership with BUZ Management and Marketing LLC, the citywide campaign includes 23 participating malls. For every AED 200 spent, shoppers can scan an in-store QR code to enter a digital raffle draw – making it as simple as Shop, Scan and Win.
Each week brings new opportunities, with nine lucky winners to be selected across the summer. Weekly draws will take place on 5, 12, 19, and 26 July; 2, 9, 16, and 23 August; and conclude with the grand draw on 1 September.
Baiju Kurieash, CEO and Founder of BUZ Management and Marketing LLC, shared his excitement: “DSS has always focused on delivering moments of joy. With ‘Shop, Win & Drive’, we’re raising the bar. This campaign brings together thrill, reward, and citywide celebration – it’s the essence of Dubai’s summer.”
The campaign spans a diverse mix of community and lifestyle destinations. Participating malls include Al Ghurair Centre, Dubai Festival Plaza, Times Square Center, Silicon Central Mall, Bay Avenue Mall, Arabian Center, Al Khail Gate Community Centre, and 16 others across residential hubs and shopping districts.
Compact, sporty, and feature-packed, the Nissan Magnite is a fitting reward for this vibrant summer promotion. It’s the perfect vehicle for city driving and adds a burst of excitement for winners.
Whether you’re a longtime Dubai resident or a tourist making the most of DSS, DSS Shop Win gives everyone a reason to hit the malls. Nine weeks. Nine cars. Countless reasons to shop.
