Hello! Magazine set to launch for Middle East

A new era of glamour and elegance: ¡Hola! Group launches HELLO! Indo-Arabia and HELLO! Arabia

In an exciting development for the Middle East, the renowned and prestigious Hello! magazine is set to make its debut in the region, ushering in a new era of glamour, exclusivity, and unparalleled coverage of high society. With its global reputation for capturing the essence of celebrity lifestyles, royal affairs, and high-profile events, Hello! magazine is poised to become a beacon of sophistication in the Middle East.

Serial entrepreneur Sudhakar Adapa, founder and CEO of Bia Brands, has made a foray into media in partnership with the globally acclaimed ¡HOLA! Group. This collaboration brings to the GCC region two luxury lifestyle magazines, HELLO! Indo-Arabia and HELLO! Arabia.

Both publications will have a distinctive Arabian flair, featuring an array of national celebrities and newsmakers alongside international names. The decision to launch HELLO! magazine in the Middle East is a testament to the region’s growing prominence in the global cultural landscape. The Middle East is home to a vibrant and diverse community, known for its opulence, luxury, and appreciation for high-end fashion and lifestyle. HELLO! aims to cater to this discerning audience, providing them with a front-row seat to the glamorous world of celebrities and high society.

Aimed at the contemporary MENA-centric reader and to maximise audience engagement, HELLO! Indo-Arabia and HELLO! Arabia will be offered in English and Arabic respectively, with a combined website. Their profile will be further raised by unmissable celebrity events, for which the brand is famous.  High quality editorial content will be created across the MENA region, with offices in Saudi Arabia and the UAE and contributors from all major countries. The luxury print editions will be monthly, with distribution across the GCC, Lebanon, Egypt & Morocco. In addition to its print edition, HELLO! magazine will maintain a robust digital presence, keeping pace with the evolving media landscape.

As a jewel in the crown of the ¡HOLA! Group, HELLO! magazine has long been loved for its positive content and exclusive access spanning the worlds of celebrity, royalty, entertainment, philanthropy and more.

“We are delighted to bring this prestigious brand to the Gulf audience,” says Sudhakar Adapa.

¡HOLA! Group’s Chairman, Eduardo Sánchez Pérez, comments: “It gives us great pleasure to welcome HELLO! Indo-Arabia and HELLO! Arabia to our big ¡HOLA! and HELLO! family, so that readers from the Gulf and wider MENA region will join us in savouring life’s beautiful moments with the inspiring exclusives, news and human-interest stories they will find in these two magazines.”

Faarah Mehta has been appointed Editor-in-Chief of HELLO! Indo-Arabia. She brings with her over 20 years of publishing experience across both India and the Middle East. Accomplished commercial strategist, Samar Bawab is announced as the Group Publishing Director to drive forwards the development of the brands. Announcements on the role of Editor-in-Chief of HELLO! Arabia will be made at a later date. 

The launch of the magazines is scheduled for the initial quarter of 2024.