DUBAI: Vaseline is bringing a sun-soaked skincare celebration to the shores of Palm Jumeirah with the launch of its new Cocoa Radiant Body Gel Oil. The pop-up at Ula Beach, open from May 24 to 30, offers beachgoers a golden opportunity to explore the brand’s latest glow-boosting innovation.
Formulated with 100% pure cocoa butter and replenishing oils, the Vaseline Cocoa Radiant Body Gel Oil is designed to deeply hydrate dry, dull skin while leaving behind a healthy, non-greasy glow. The product absorbs quickly and works best when applied to damp skin post-shower.
To bring the product to life, Vaseline has transformed Ula Beach—one of Dubai’s chic Mediterranean-inspired destinations—into a sensory skincare experience. Guests who spend a minimum amount at the venue can enjoy free hand massages with the new oil, snap selfies at interactive photo booths, and walk away with exclusive Vaseline goodie bags.
The beachfront activation also includes a fun contest. Visitors can strike their best sun-kissed pose at the photo booth, post it on Instagram tagging @vaselinearabia with #GoldenhourGoddess, and stand a chance to win a year’s supply of Vaseline products. Five lucky winners will be chosen.
This vibrant pop-up blends wellness with beauty, encouraging beach lovers to experience self-care in a relaxed, indulgent setting. Vaseline continues to deepen its bond with consumers by offering more than just skincare—it’s an invitation to glow.
Visit the Vaseline pop-up from May 24 – 30, 4–7 PM at Ula Dubai, Dukes The Palm.
