LEGO football sets bring global stars to life, letting fans build and celebrate iconic players ahead of the World Cup.
DUBAI: LEGO football sets have been unveiled as part of a global campaign celebrating the sport ahead of the FIFA World Cup 2026. The LEGO Group has partnered with football icons including Cristiano Ronaldo, Kylian Mbappé, Lionel Messi and Vinícius Júnior to launch a new range of collectible sets.
The LEGO football sets introduce the players in minifigure form for the first time, with designs that reflect their journeys, personalities and signature playing styles. Each set includes detailed elements and hidden references for fans, combining creativity with storytelling.
Among the highlights are the Football Highlights series, featuring display models built around letter-shaped bases inspired by each player’s name and national colours. These sets include collectible plaques and minifigures, offering fans a personalised tribute to their favourite athletes.
Additional Football Legend sets focus on larger, more detailed builds of Cristiano Ronaldo and Lionel Messi, allowing fans to recreate iconic moments such as Ronaldo’s celebration pose and Messi’s on-field movements. A premium Messi-themed wall art set is also included in the lineup, designed for older fans seeking a display piece.
The LEGO football sets are part of a broader global initiative that includes interactive fan experiences and pop-up activations. These activities aim to engage communities through creative play, blending football with hands-on experiences for younger audiences.
With the World Cup approaching, the launch highlights the growing connection between sport and entertainment, offering fans new ways to celebrate football culture both on and off the pitch.
