Google’s Year in Search 2025 report highlights the most‑searched terms globally, led by AI and major sports and cultural queries in what captured public curiosity.
GLOBAL: Google has released its Year in Search 2025 report, showcasing the topics that drew the most interest and curiosity from people around the world throughout the year. The annual list reflects the cultural moments, technological developments and major events that shaped global attention and collective online behaviour.
At the top of the global list was the AI tool Gemini, which became the most‑searched term as users increasingly embraced artificial intelligence and conversational search capabilities. Close behind were intense sporting rivalries such as India vs England, which captured cricket fans’ attention, and Charlie Kirk, whose name spiked in searches following pivotal late‑year events.
Sports also played a significant role in shaping searches, with the Club World Cup ranking among the most‑queried topics, alongside other major international competitions. These trends underline how global sporting events and competitions resonate widely across cultures and online audiences.
In the passings category, figures such as Charlie Kirk, Ozzy Osbourne and Hulk Hogan were among those whose deaths were widely searched, reflecting both pop‑culture impact and public interest in notable personalities. The Year in Search also highlighted a mix of entertainment, political, technology and world news themes, offering a comprehensive picture of what people around the globe wanted to know most in 2025.
