The NMA met with TikTok to discuss enhanced cooperation for empowering content creators and growing the UAE digital media sector.
ABU DHABI: The UAE’s National Media Authority (NMA) has held talks with TikTok to expand cooperation and partnerships aimed at boosting the digital media ecosystem. The meeting took place between NMA Vice Chairman Mohammed Saeed Al Shehhi and TikTok’s Global Business Vice President Shant Oknayan.
The dialogue focused on exploring frameworks that will help empower UAE-based creators and companies to keep pace with global trends in media content. The move aligns with the UAE’s strategic vision of fostering a dynamic and balanced media environment rooted in innovation and national values.
Al Shehhi emphasised the importance of working with leading global platforms like TikTok to grow the digital economy and unlock new opportunities for talent development. He noted that such partnerships directly contribute to shaping a sustainable and forward-thinking media sector in the country.
“Collaborating with TikTok supports creativity, empowers national talents, and expands growth opportunities in the media sector,” said Al Shehhi. He added that this aligns with the UAE’s ongoing efforts to strengthen its position as a key global player on the international media landscape.
The NMA is committed to further engaging with international digital platforms and media companies. The goal is to enhance content quality, facilitate innovation, and support local institutions with a business-friendly environment, leveraging the UAE’s robust digital infrastructure and human capital.
This strategic dialogue with TikTok marks another step in reinforcing the country’s role in shaping the future of digital media, while preserving cultural identity and societal values.
