MrBeast and the 1 Billion Followers Summit launch a global campaign to unite creators in performing 1 billion acts of kindness.
DUBAI: The 1 Billion Followers Summit has announced a landmark global campaign in partnership with content creator MrBeast (Jimmy Donaldson) to launch the world’s largest creator-led social impact movement—1 Billion Acts of Kindness. The initiative aims to turn individual community efforts into a global force for good.
Supported by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation, the campaign officially launched on 7 November 2025. It invites creators around the world to submit videos of their social impact efforts—ranging from volunteering to donations and environmental initiatives—by 1 December 2025.
Submissions will be evaluated on creativity, authenticity, and impact. The top 10 creators will be announced at the 4th edition of the 1 Billion Followers Summit, set to take place from 9 to 11 January 2026 in Dubai. These winners will collaborate directly with MrBeast and Beast Industries to execute large-scale kindness initiatives that will be featured across MrBeast’s global platforms.
Participants must use hashtags #1BKindness and #1BillionSummit and apply through the official campaign page: 1billionsummit.com/mrbeast
The campaign’s focus includes helping the elderly, supporting People of Determination, running donation drives, and promoting educational causes. It emphasises the power of storytelling to inspire kindness, empathy, and long-lasting change.
Jeff Housenbold, CEO of Beast Industries, stated, “We’ve shown that social impact content has the power to change the world — and we’re only just beginning.”
Varkey Foundation founder Sunny Varkey echoed this, adding, “Education transforms lives. This campaign is about celebrating kindness and showing how education can unlock hope and opportunity.”
Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office, said the campaign aligns with the Summit’s mission to drive meaningful impact. “It’s a call for unity, inspiring creators to turn individual kindness into a shared global movement,” she added.
The 1 Billion Followers Summit continues to grow as the world’s largest creator-focused gathering, hosting influencers with over 2.3 billion followers in 2025. This new campaign positions it as a platform not just for influence, but for tangible change.
