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Saudi Arabia reveals new AED987m tourism destination

Thu 26 Jan 2023    
| 3 min read
  • The entertainment destination will bring a wide range of new and innovative experiences and transform the entertainment landscape of the region
  • SEVEN’s entertainment destination in Tabuk is set on a land area of 40,000 square metres and spans over 72,500 square metres of built-up area
  • SEVEN has awarded the development contract to AL BAWANI CO. LTD.

Riyadh: Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Public Investment Fund (PIF), has announced the beginning of construction of its entertainment destination in Tabuk at the Municipal Investment Forum (Furas), organised by the Ministry of Municipal and Rural Affairs (MoMRA). With a development value of more than SAR 1 billion (AED987m), SEVEN’s entertainment destination in Tabuk will transform the entertainment landscape in the region with a wide range of attractions and experiences.

Also, read – NEOM — Saudi Arabia’s city of the Future is set to be a magical world with 170 km of glass walls

Designed by world-renowned architect, Gensler, SEVEN’s entertainment destination in Tabuk is set on over 72,500 square metres of built-up area and on a land area of 40,000 square metres. Located on King Faisal Road, the entertainment destination is designed as a village nestled between gardens and recreational spaces, creating an extension of this environment within. The entertainment destination welcomes guests under a coloured glass canopy inspired by local arts and traditions. An innovative hydroponic tower, inspired by, and paying homage to, the agricultural contribution of the city to the Kingdom, creates an iconic attraction in the heart of the entertainment destination.

During a signing ceremony at the Municipal Investment Forum, SEVEN awarded the development contract to build the entertainment destination to AL BAWANI CO. LTD., a leading Saudi-owned and managed company.  

Abdullah AlDawood, Chairman, SEVEN, said, “We are excited to be bringing our exciting new entertainment experiences to the people of Tabuk. We have appreciated the city’s rich culture and heritage in the development of our entertainment destination, infusing it with Tabuk’s unique features and ensuring that our destination will cater to the needs of all in Tabuk. Our entertainment destination gates will support the local economy, create job opportunities for the city’s people, and enrich the lives of those living in and visiting Tabuk.”

Fakher AlShawaf, Group CEO, Albawani Holding, said “We are thrilled to be part of SEVEN’s entertainment project in Tabuk. Our commitment to SEVEN is to deliver world-class entertainment facilities. The entertainment sector is growing rapidly in the Kingdom, and we aspire to support it to become a social and economic catalyst.”

Visitors will be offered a wide range of exciting attractions including a 4,000 square metre highly immersive family entertainment centre, a second junior family entertainment centre for the little ones, as well as a Discovery Adventures centre; an indoor attraction that provides a unique edutainment experience that integrates Discovery content developed in partnership with Warner Bros. Discovery.

SEVEN’s entertainment destination in Tabuk will also feature an e-karting experience under Mattel’s Hot Wheels brand for both adults and children to enjoy, a 12-hole indoor adventure golf course integrating the latest technology to tailor individual experiences, a 10-lane futuristic bowling experience and a 10-screen cinema. There will also be a multi-purpose event space hosting a variety of events and a wide variety of local and international retail, food and beverage outlets.

SEVEN is investing more than SAR 50 billion to build 21 entertainment destinations which will provide unique and innovative world-class entertainment experiences and global partnerships from within the sector. SEVEN recently announced the beginning of construction of its entertainment destination in the Al Hamra district of Riyadh as well as the location of the upcoming projects in 14 cities across the Kingdom: Riyadh, Kharj, Makkah, Jeddah, Taif, Dammam, Khobar, Al Ahsa, Madinah, Yanbu, Abha, Jazan, Buraidah, and Tabuk.

Saudi Entertainment Ventures, a wholly owned subsidiary of PIF, is mandated to invest in, develop, and operate entertainment destinations and create a sustainable entertainment sector that caters to the needs of all in Saudi Arabia, in accordance with the highest and latest international standards.


Saudi Entertainment Ventures (SEVEN) was established by the Public Investment Fund (PIF) to serve as the investment and development arm for the entertainment sector – a key pillar of the ambitious social and economic plans undertaken in the Kingdom.

SEVEN is enhancing the quality of life for millions of people in Saudi Arabia by improving the choice and quality of entertainment offerings within the Kingdom and developing local talent and capabilities in the entertainment industry.

SEVEN partners with some of the world’s most recognisable brands to build world-class entertainment infrastructure in Saudi Arabia.

The new entertainment ecosystem developed by SEVEN will include 21 entertainment destinations located across 14 cities, supporting PIF’s strategy to develop the local entertainment and tourism sectors.

Saudi Arabia tourism destination Saudi Arabia tourism destination

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