Dubai Summer Surprises 2025 returns from 27 June to 31 August with mega shopping, concerts, dining, and family fun.
Dubai: The Dubai Summer Surprises (DSS) 2025 edition is set to be the city’s most value-packed season ever, running from 27 June to 31 August. Organised by Dubai Festivals and Retail Establishment (DFRE), this iconic festival promises 66 days of unbeatable offers, major retail events, citywide celebrations, and family-friendly excitement.
For the first time in DSS history, the festival is structured into three distinct shopping periods: Summer Holiday Offers (27 June–17 July), Great Dubai Summer Sale (18 July–10 August), and Back to School (11–31 August). These windows will feature exclusive retail promotions, flash sales, mall activations, and reward-filled campaigns, providing continuous engagement throughout the season.
Entertainment takes centre stage with star-studded concerts and performances across Dubai. Highlights include Jazziyat ft. Banah at Jumeirah Zabeel Saray (27 June), Adnan Sami at Coca-Cola Arena (29 June), Adonis at Dubai Opera (3 July), and Shreya Ghoshal at DWTC (19 July). The Beat The Heat DXB series also returns with Tul8te and Almas opening the show on 4 July at DWTC.
DSS 2025 is not just about shopping and music—it’s also a culinary celebration. Summer Restaurant Week (4–12 July) brings exceptional dining offers citywide. Families can also indulge in unbeatable staycation packages and extended getaways, ideal for making cherished summer memories.
Signature DSS experiences such as the 12 Hour Sale, Daily Surprises, and citywide raffles add further excitement. Beloved DSS mascot Modesh and his companion Dana will return with themed events for young visitors.
Supported by key sponsors like Commercial Bank of Dubai and major partners including Emirates Airline, ENOC, Al Futtaim Malls, and talabat, DSS 2025 promises to redefine summer in Dubai. More concerts, exclusive launches, and brand-new experiences will be announced soon.
With its packed calendar, the Dubai Summer Surprises 2025 offers something for everyone—whether you’re a resident or visitor—making it the ultimate destination for a summer well spent.
