Saudi Arabia’s top six destinations—from AlUla to the Red Sea—blend history, innovation and nature, inviting the world to explore its diverse charm.
RIYADH: As Saudi Arabia rapidly evolves into a global tourism hotspot, new data shows that the Kingdom welcomed 60.9 million visitors in the first half of 2025, with tourism spend hitting SAR 161 billion. This growth is not only redefining the region’s economic landscape but also drawing international attention to the rich cultural and natural experiences across Saudi’s diverse terrain.
The Kingdom’s six standout destinations each offer a different narrative—blending deep heritage, natural beauty and cutting-edge development.
In AlUla, visitors can step into a living museum with UNESCO World Heritage Site Hegra, ancient inscriptions at Jabal Ikmah, and the mirrored Maraya concert hall reflecting golden desert views. AlUla is a land where history meets stargazing and adventure.
In Jeddah, the Saudi Red Sea coast comes alive. From Historic Jeddah’s coral-stone homes to the city’s futuristic marina and film festivals, it’s where tradition meets cosmopolitan flair. Waterfront promenades and public art add to its youthful vibrancy.
Riyadh, the capital, pulses with cultural energy and innovation. Skyscrapers tower over heritage landmarks, while Riyadh Season, Soundstorm and the Esports World Cup mark its place as a global entertainment hub. Just outside, the iconic Edge of the World offers one of Saudi’s most dramatic natural vistas.
Diriyah and At-Turaif, the birthplace of the First Saudi State, offer a journey through Najdi architecture and restored palaces. Today, Diriyah is a blend of heritage and hospitality, with dining, art, and culture under the stars.
In the east, Al-Ahsa Oasis—home to over 2.5 million palm trees—is a UNESCO-listed green haven of springs, date farms and ancient souqs, showcasing harmony between people and nature.
Finally, the Saudi Red Sea coast is redefining sustainable luxury with eco-designed islands like Shura, coral reefs, and resorts powered by renewable energy. Visitors can enjoy diving, sunset sails and luxury retreats that connect indulgence with nature.
Together, these destinations form the soul of modern Saudi—welcoming travellers to a journey of authenticity, wonder and discovery.
