Zubair Irshad has launched his book Ek Lamha Zindagi in Urdu, Hindi, English and Spanish at Sharjah International Book Fair 2026. The literary event also introduced two editions of his travelogue, highlighting the growing importance of translation and multilingual literature in connecting cultures.
SHARJAH: Indian author Zubair Irshad has launched his literary work Ek Lamha Zindagi in four languages at the 45th Sharjah International Book Fair (SIBF 2026), highlighting how translation can help stories reach readers across different cultures and linguistic backgrounds.
The book was unveiled in Urdu, Hindi, English and Spanish during a literary gathering at the India Pavilion, attended by more than 200 visitors, including writers, literature enthusiasts and publishing professionals.
Professor Milind Sudhakar Marathe, Chairman of India’s National Book Trust (NBT), attended as chief guest and formally launched the publications. Rakesh Kumar, a senior NBT official, was also present.
Which books were launched at Sharjah International Book Fair?
The central attraction was Ek Lamha Zindagi, presented in four languages to make the author’s writing accessible to a wider international readership.
Two editions of his travelogue were also introduced, including the Urdu title Ek Safar Aisa Bhi and its English edition, Shades of Pamir.
The session explored the author’s literary journey, the importance of translation and how stories can create meaningful connections between people from different cultural backgrounds.
By presenting the same literary work in multiple languages, the launch demonstrated how translation can extend a book’s reach beyond its original audience.
The event, held at the Naamak Publications stall. Several visitors expressed their appreciation for the presence of an Indian publishing house specialising in Urdu books in the India Pavilion, describing it as an important step towards strengthening the international presence of the Urdu language and literature.
Why is multilingual literature important?
For readers living in multicultural communities such as the UAE, books published in different languages offer opportunities to explore familiar experiences and discover new perspectives.
Urdu, Hindi, English and Spanish editions can introduce the same story to readers who might otherwise never encounter it.
The gathering also highlighted the importance of preserving Indian languages while encouraging greater international engagement with Urdu literature.
Visitors welcomed the representation of Urdu publishing at the India Pavilion, recognising its potential to connect readers with their literary heritage.
A growing platform for Urdu literature
The event attracted particular attention from visitors familiar with the Sharjah International Book Fair.
Ikram ur Rahman, a regular attendee since 2013, expressed appreciation for the presence of an Indian publisher specialising in Urdu books.
The launch was hosted by Naamak Publications, which has published more than 200 titles across eight Indian and international languages.
Visitors can explore the publisher’s collection at Hall 7, Stand ZB 18, until November 15, 2026.
Impact to expect
The multilingual launch could encourage greater interest in translated Indian literature among UAE readers and international publishing communities. By making literary works available in different languages, initiatives involving authors such as Zubair Irshad may help preserve linguistic heritage, promote cultural exchange and introduce regional storytelling to new audiences.
