Haldiram’s UAE expansion strengthens its presence with a flagship Dubai outlet, reflecting long-term confidence in the region’s growth and consumer demand.
DUBAI: Haldiram’s UAE expansion has taken a major step forward with the launch of its flagship outlet on Sheikh Zayed Road, marking a significant milestone in the brand’s international growth strategy. The new store, located at White Swan Building in Trade Center First, reinforces the company’s commitment to the UAE as a key global market.
The Haldiram’s UAE expansion reflects growing confidence in Dubai’s economic resilience and its appeal as a stable destination for long-term investment. The city continues to attract global brands due to its strong governance, safety and business-friendly environment, making it a strategic hub for expansion.
Designed to offer a modern interpretation of Indian culinary heritage, the outlet features a comprehensive range of offerings. Customers can explore signature mithais, traditional savoury snacks and a full vegetarian dining experience, alongside a curated retail and gifting section tailored for both everyday and festive occasions.
The move builds on the success of Haldiram’s first Dubai outlet launched in 2025, which saw strong customer engagement, particularly during peak festive periods. The second location highlights a measured growth approach focused on maintaining quality and consistency while expanding reach.
Divya Kowshik, Head of Business-International QSRs, said the response to the brand in Dubai has been encouraging, adding that the new location aims to elevate customer experience for a diverse audience.
The Haldiram’s UAE expansion also reflects changing consumer preferences, where traditional cuisines are increasingly presented in contemporary, design-led spaces. The new outlet aligns with this trend, offering a blend of familiarity and modern retail experience.
The store officially opened to the public on 3 April 2026, welcoming customers to a space that combines heritage with innovation.
