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HanuMan ranks as ZEE5 Global’s second top Telugu opener

Tue 02 Apr 2024    
| < 1 min read

Dubai: ZEE5 Global, the world’s largest streaming platform for South Asian content, has announced the huge success of HanuMan on the platform. After a successful theatrical run, this larger-than-life adventure, directed by Prasanth Varma and starring Teja Sajja, continues its winning streak on ZEE5 Global. On its first day, it ranked as the second-biggest Telugu movie to premiere on the platform till date, following the monumental success of RRR; and the second-biggest opener across all movies this year after Sam Bahadur.

This Telugu superhero hit has fueled a surge in the overall Telugu content viewership on ZEE5 Global. In parallel to its popularity other key titles like RRR, Bimbisara, Bangaraju, and Kartikeya 2 are experiencing a notable uptick in viewership with Telugu consistently ranking among the platform’s top 3 languages consumed. Despite its initial low budget, ‘HanuMan’ became a global success, trending on ZEE5 Global in key markets like the USA, UK, UAE, Canada and Australia.

Since its launch, HanuMan has contributed to nearly 60% of the platform’s subscriptions from the US alone.

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Archana Anand, Chief Business Officer at ZEE5 Global said, “The Telugu blockbuster, HanuMan, captures the ethos of South Asian culture in totality by weaving together elements of tradition and modernity. Following its remarkable theatrical run, its World Digital Premiere on our platform has been a remarkable success, quickly becoming one of the top titles on the platform and yet another driver of the growing demand for Telugu content globally and especially in the US on ZEE5 Global. “

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