DUBAI: Russia has blazed a new trail in space, developing technology that will soon enable advertising high above the Earth as early as next year, and shooting a full-length feature film at the International Space Station (ISS). Participating in ‘Russia: Space’, held as part of Expo 2020 Dubai, Russian company Avant Space unveiled details of […]
Cadbury Dairy Milk always comes up with relatable advertisements, with the latest one featuring Shah Rukh Khan. In the video interestingly, Cadbury shows how to bring Diwali joy to local businesses and how to help them grow more. Take a look at the ad below. Cadbury used machine learning to recreate Shahrukh Khan’s face and […]
Cadbury’s latest version of their 90s classic ‘cricket’ advertisement has gained quite a lot of attention recently. It’s a recreation of a Dairy Milk advertisement from the 1990s with women cricketers. It is perhaps a tiny yet meaningful initiative to recognize women athletes’ achievements and efforts. While the original that aired in 1993, showed a […]
While the world is still debating on the existence of aliens, some are getting ready to welcome them to earth in their own unique way. IKEA UAE has posted a brilliant creative campaign on their Instagram page that welcomes aliens as their customers. Their creative agency has designed a typical IKEA furniture-assembly manual that illustrates […]
Facebook and Google could be required to pay news outlets for their content in “world first” legislation set to be introduced to Australia’s parliament on Wednesday. In one of the most aggressive moves to check the power of the US digital giants, Canberra plans to compel the companies to pay media organisations when their platforms […]
Influencers, man. Whether directly or indirectly, we all know one. Heck, you may even be one. To put it simply, influencers are folks with specialised knowledge or insight into a specific field, holding a special sway over their target audiences. And/or wizards (as I always say). In an age of these magical beings, taking to […]
Ever since their 1988 “Just Do It” ad, sports brand Nike has become known for producing commercials that spark a conversation and leave a lasting impression on viewers. Last year saw the brand tackling the negative undertones in queries launched at tennis star Naomi Osaka — in spotlight this year as well for donning several masks […]
A tongue-in-cheek video clip that urges young Germans to do their patriotic duty in the war against coronavirus by just staying at home and being couch potatoes has become an internet sensation, garnering more than one million clicks this week. The clip, released as Germany battles an upsurge in COVID-19 cases, cheekily contrasts the modest […]
Ridiculed once again in a film featuring fictional Kazakh journalist Borat Sagdiyev, the ex-Soviet state of Kazakhstan has embraced the joke this time round and adopted Borat’s catch phrase to try to attract tourists. “Borat Subsequent Moviefilm: Delivery of Prodigious Bribe to American Regime for Make Benefit Once Glorious Nation of Kazakhstan,” a follow-up to […]
Indian streaming service Eros Now issued an apology on Thursday to its Twitter followers — on the very platform where it posted its inappropriate Navratri ads — when the Internet backlashed against the campaign, deeming it “vulgar” and offensive. Owned by motion picture production company Eros International, the service found itself recalling its suggestive posters, […]
In the 1990s, when I graduated and was contemplating career choices, I had two options I could explore armed with an English Honours degree: advertising and journalism. Both were (allegedly) meant for those with a flair for writing, and I was made to believe I was in possession of that trait. Family members kept repeating: […]
