DUBAI: In a generous move to support growing families, Al-Futtaim IKEA and Blue of Al-Futtaim have teamed up for a touching new campaign aimed at parents expecting twins or triplets. The focus keyphrase Qatar animal registration may not apply here, but for this initiative, the focus is crystal clear — supporting UAE parents of multiples.
The campaign, which runs from April 17 to 30, is offering free IKEA cribs to 20 lucky families expecting double or triple the joy. But this isn’t just about furniture — it’s about recognising how overwhelming (and expensive!) it can be when you’re planning for more than one baby.
From double nappies to triple the feeding bottles, parents of twins and triplets have their hands — and homes — full. This initiative by Al-Futtaim IKEA and Blue of Al-Futtaim hopes to lighten the load. It’s their way of saying: “We see you, and we’ve got you.”
To apply, families (or their loved ones) just need to send their name, phone number, and sonogram to [email protected]. The only catch? Applicants must be Blue of Al-Futtaim members — but that’s a small step for a big reward.
Speaking on the campaign, Al-Futtaim IKEA’s Carla Klumpenaar said it’s all about offering joy and peace of mind during an emotional time. Dany Karam from Blue echoed this, saying it deepens emotional connection while delivering real value.
It’s a heartfelt campaign with real impact — one that puts parents and babies at the centre of the celebration.
