Enjoy every drop of your favourite ketchup with Heinz Ketch-Up & Down bottle

Dubai: Heinz, makers of the world’s favourite ketchup have dreamed up a double-ended ketchup bottle that could solve problems facing fans worldwide. The Heinz Ketch-Up & Down bottle has two lids that mean no matter which way up you store it or use it, ketchup connoisseurs can access every last drop.

The concept was created by the team at Kraft Heinz, who dedicated their time to studying ketchup fans closely and realised that everyone seems to have peculiar preferences. While some would squeeze it as if it owed them money, others prefer to shake it like a maraca. Some store it upright while others place it upside down or on its side.

Also, read – Heinz creates a fries spoon to get a perfect dollop of sauce

Passant El Ghannam, Head of Marketing at Kraft Heinz MEA, commented: “At Heinz, we are consumer obsessed and we rely on insights like this one to fuel innovation and bring consumers more of what they want. So, building on the success of our upside-down bottle which we released in 2010, we saw an opportunity to solve a problem that many of our fans face. If scaled up, it could be game-changing for ketchup lovers. The Heinz Ketch-Up & Down bottle gives fans more of what they love – the great taste of Heinz!”

About The Kraft Heinz Company

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ (AED3b) brands and global sales of approximately $25 billion (AED91b). We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!