Epson teams up with Shakira to launch “Imagine New Possibilities” campaign, promoting creativity, education, and innovation across the META-CWA region.
DUBAI: Epson has officially announced its latest brand ambassador — global music sensation Shakira — for the Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region. The collaboration marks a pivotal moment in Epson’s mission to inspire creativity and technological empowerment among youth and emerging innovators.
Under the new campaign titled “Imagine New Possibilities,” the partnership seeks to motivate students, educators, entrepreneurs, and families to dream boldly and explore the creative potential of Epson’s visual and printing solutions. Shakira, a multi-Grammy and Latin Grammy award-winning artist, philanthropist, and UNICEF Goodwill Ambassador, brings a dynamic blend of artistry, advocacy, and inspiration to the campaign.
The partnership expands Epson’s global alliance with Shakira, integrating her as a leading face in the company’s efforts to advance hands-on learning, design thinking, and creative entrepreneurship. Through a series of regional activations — including digital campaigns, retail experiences, and educational outreach — Epson aims to inspire the next generation to express themselves and transform ideas into impactful projects.
Natalie Harrison, Marketing Director at Epson META-CWA, shared, “Shakira’s passion for education, creativity, and youth empowerment perfectly aligns with Epson’s vision. This partnership is not just about technology, but about unlocking imagination and enabling every learner, creator, and dreamer to thrive.”
Epson’s technology is widely used in classrooms, businesses, and homes to enhance learning and communication. From immersive projectors that bring lessons to life, to eco-friendly printers and design tools for entrepreneurs, the company remains committed to innovation that’s accessible and sustainable.
Shakira’s role as ambassador adds cultural relevance and star power to Epson’s messaging. Known for her boundary-pushing artistry and dedication to educational initiatives through her Barefoot Foundation, she embodies the campaign’s ethos of daring to imagine and realise new possibilities.
Launching on 1 July 2025, the Epson Shakira partnership will span multiple platforms, celebrating the fusion of technology and creativity to shape a more inspired, innovative future. Through this alliance, Epson continues to strengthen its role as a driver of positive change in communities across the region.
