Dubai: Xperiment Media and Xpanse CGI have launched Remixx.ai, a joint venture to pioneer fully synthetic video creation for brands across the Middle East and beyond. This marks Dubai’s first AI-driven creative studio, guided by human experts to merge cutting-edge technology with raw creativity.
The collaboration unites two award-winning studios in Dubai: Xperiment Media, with its strategic content development expertise honed over a decade of Hollywood collaborations and international productions; and Xpanse CGI, celebrated as a leader in visual innovation and producing the UAE’s first CGI sci-fi film, Xero Error. They share proprietary workflows to streamline production processes, putting the focus on conceptualization and artistic innovation, with AI enhancing operational efficiency.
New Frontiers. Creative Possibilities.
“This venture fuses high-value cinematics with AI, unlocking new frontiers in storytelling and brand engagement. Remixx is an innovative, bespoke service designed to boost efficiency for clients while keeping human creativity at the core. We see AI as an enabling technology, not a substitute for intuition and original thinking,” said Addy Khan, founder of Xperiment Media, who also serves as CEO and Creative Director at Remixx.ai.
“At Remixx, we are at the forefront of creative possibilities that were once unattainable or prohibitively expensive to produce. We are adopting a streamlined approach to production, replacing traditional render farms with faster GPUs, and leveraging a more efficient, leaner team ,” said Ashraf Ghori, founder of Xpanse CGI, who takes on the formidable role of Art Director at Remixx.ai.
A Shared Vision for GenAI Video Innovation
Together, Xperiment Media and Xpanse CGI aspire to unlock the transformative potential of generative AI video for branded content. Their boutique creative studio approach combines artisanal craftsmanship with technological innovation, enabling exceptional quality and creative integrity. This human-guided approach elevates AI from a mere tool to a creative partner in the production process.
