Hawas FROST launch breaks Everest record before dazzling Dubai’s Burj Khalifa
The Hawas FROST launch by Dubai-based Kenz de Rasasi has achieved a Guinness World Records title for the highest-altitude perfume product launch at 5,170 metres in Nepal's Everest region. The fragrance was subsequently unveiled on the Burj Khalifa, while an auction of its first bottle raised AED 260,000 for Dubai Cares.
