Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Musk says higher priced Twitter subscription won’t carry ads

Mon 23 Jan 2023    
EcoBalance
| 2 min read

USA: Twitter boss Elon Musk tweeted that a higher-priced subscription to the social media platform will not carry advertisements.

The billionaire also said that ads are “too frequent on Twitter and too big,” and that steps will be taken to address those issues in the coming weeks.

Twitter earns nearly 90% of its revenue from selling digital ads and Musk recently attributed a “massive drop in revenue” to rights organizations that have pressured brands to pause their Twitter ads.

Earlier in December, Musk announced that Twitter’s Basic blue tick will have half the number of advertisements and that it will offer a higher tier with no advertisements by 2023.

The announcement comes as the social network has faced major economic uncertainty since its takeover by Musk in October.

That would be a radical change in business model from Twitter, which has so far relied on targeted advertising to generate revenue, before launching a paid subscription service in mid-December.

Also, readTwitter suspends Kanye West’s account again

But advertising has been a question mark for Twitter lately after Musk fired about half of the company’s 7,500-strong workforce late last year. The move sparked concern that the company was insufficiently staffed to carry out content moderation and spooking governments and advertisers.

Musk said his strategy was to massively reduce costs while building up revenue, and that a new subscription service called Twitter Blue, which grants users a sought-after blue verification tick for a fee, would help reach that goal.

Twitter Blue is currently available in the United States, Canada, Britain, New Zealand, Australia and Japan.

Musk-led Twitter has been riven by chaos, with mass layoffs, the return of banned accounts and the suspension of journalists critical of the South African-born billionaire.

Musk’s takeover also saw a surge in racist or hateful tweets, drawing scrutiny from regulators and chasing away big advertisers, Twitter’s main source of revenue.

Source: Agencies

Twitter subscription ads Musk Twitter subscription ads Musk


Leave a Reply