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Meta launches subscription service for Facebook, and Instagram at AED44 a month

Mon 20 Feb 2023    
EcoBalance
| < 1 min read

World: Mark Zuckerberg, the CEO of Facebook parent Meta, launched Meta Verified, a service starting at US$11.99 (AED44) a month to authenticate one’s account, which follows a similar move by Elon Musk on Twitter.

Facebook, the social network that was supposed to stay free “always”, and its stablemate Instagram launched a paid subscription service, as the advertising-based business model that has long dominated the internet falters.

Also, read – Mark Zuckerberg responds to Metaverse memes with digital avatar screenshots

“This new feature is about increasing authenticity and security across our services,” Zuckerberg wrote in a statement posted to Facebook and Instagram.

Meta Verified will be rolled out in Australia and New Zealand first before coming to markets in the United States and other countries.

Subscribers will get a badge indicating their account has been verified with a government ID, extra protection against impersonation, direct access to customer support and more visibility, according to the company.

The social media giant said the service would be primarily aimed at content creators looking to expand their presence on the platforms and could see adjustments after a test phase.

There would be no changes to accounts on Facebook and Instagram that are already verified, the company said, adding that only users who are over the age of 18 will be allowed to subscribe. The service is not yet available to businesses.

Musk’s initial attempts to launch a similar service at rival social media network Twitter last year backfired, with an embarrassing spate of fake accounts that scared advertisers and cast doubt on the site’s future.

Source: Agencies

Meta Verified paid service Meta Verified paid service


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